HDA's communications strategies are based on a proven business approach that has been tested repeatedly in real-world situations. This approach includes:

	Conducting basic research on community demographics, characteristics, issues and trends.
	Identifying and characterizing issues and public exposure through polling, focus groups or similar means.
	Inventorying and evaluating community outreach history and activities.
	Assessing communications readiness and determining communications policies and procedures.
	Developing strategies, plans and communications materials.
	Selecting and preparing spokespersons and testing communications systems for response effectiveness.
	Assessing results, measuring progress and adjusting strategies and plans.
© 2002 Harris, DeVille & Associates, Inc.