HDA's communications strategies are based on a proven business approach that has been tested repeatedly in real-world situations. This approach includes:
Conducting basic research on community demographics,
characteristics, issues and trends.
Identifying and characterizing issues and
public exposure through polling, focus groups or similar means.
Inventorying and evaluating community outreach
history and activities.
Assessing communications readiness and determining
communications policies and procedures.
Developing strategies, plans, performance metrics and communications
materials.
Selecting and preparing spokespersons and
testing communications systems for response effectiveness.
Assessing results, measuring progress and
adjusting strategies and plans.
